I went into Target this afternoon. I’d been running around all day and found myself having just grabbedÂ a glassÂ juice and handful of dried fruit over course of the whole day.Â I was hungry. Let’s use an exclamation mark. I was HUNGRY!Â My two year oldÂ had eaten beforeÂ I grabbed him,Â but since his stomach is about the size of a walnut, he was hungry again too.
Back to the Target, walking out of it, and seeing some delicious looking pretzels at the snack bar. I succumbed to their tinny siren call.
“How much are your pretzels,” I asked, wondering why I asked because I knew I would get a couple no matter what.
“We don’t have any pretzels,” said the nice snack bar lady, “Well get some in tonight.”
“Uhm,” I pointed at the warming case full of scrumptious twisted breads.
“They’re fake,” she said.Â
They weren’t models of what was available. They were plastic substitutes for the real thing. A lie.
I could probably analyze why that particular lie was being told at that particular place and in that way, in less words than this sentence took. But it all comes down toÂ what advertising isÂ in large, successful companies.
Get customers in any way that is legally allowable. Screw ethics.