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Fake Advertising

I went into Target this afternoon. I’d been running around all day and found myself having just grabbed a glass juice and handful of dried fruit over course of the whole day. I was hungry. Let’s use an exclamation mark. I was HUNGRY! My two year old had eaten before I grabbed him, but since his stomach is about the size of a walnut, he was hungry again too.

Back to the Target, walking out of it, and seeing some delicious looking pretzels at the snack bar. I succumbed to their tinny siren call.

“How much are your pretzels,” I asked, wondering why I asked because I knew I would get a couple no matter what.

“We don’t have any pretzels,” said the nice snack bar lady, “Well get some in tonight.”

“Uhm,” I pointed at the warming case full of scrumptious twisted breads.

“They’re fake,” she said. 

They weren’t models of what was available. They were plastic substitutes for the real thing. A lie.

I could probably analyze why that particular lie was being told at that particular place and in that way, in less words than this sentence took. But it all comes down to what advertising is in large, successful companies.

Get customers in any way that is legally allowable. Screw ethics.

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  1. They were in a warming-case? Well, that certainly is novel and deceptive. Did your son express his opinion on the matter in the way that most 2-year olds would or did he display admirable decorum?

  2. Actually, it was probably a good thing Target was out of the pretzels. I did a similar thing a few weeks back. Bought a pretzel expecting it too look like the ones in the case. But they didn’t it was heated up and then dipped in the salt. About as tasty as cardboard. Definitely Fake Advertising.

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