Storytelling more effective than preaching

Ran across an interesting article at Science Daily

Ironic Effects of Anti-Predjudice Message

The summary is that after reading literature (controlling language) that told people they shouldn’t be predjudice, talking about all the negative consequences, people were MORE likely to engage in predjudism later on. But if they read literature describing a person’s positive experiences (personal language) with not being predjudice, then were more likly to be less predjudice.

In other words, storytelling has more power than preaching.

2 responses to “Storytelling more effective than preaching”

  1. I hope my message will reach Mrs Ami Chopine:


    I am a French professional technical translator working mainly on Japanese documents but also on English ones; my proofreaders are computer engineers.
    One of them, a database specialist working for the French Louvre, got by chance some excerpts of your book “3D Art Essentials” and really enjoyed what he could read: But his main problem is that he could not read much, as he cannot understand English very well, so he would love to get a French version of your text, if possible.
    And he does think such a translation could get some success among the – numerous – French speaking concerned people.

    So I would like to know whether you would be interested in a possible collaboration in translating and publishing your work into French, and in which conditions.

    If you kindly agree to discuss about this matter, please mail me directly.

    I am looking forward to hearing from you,



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